BRIAN SHEN

Throughout his career, Brian has helped brands activate around core values that drive decision-making, lead business strategy, and shape consumer experiences. He has led cross-functional teams composed of engineers, creatives, statisticians, and account managers to bring digital experiences, web apps, mobile apps and loyalty programs to market.

Whether it's at an enterprise SaaS company or a consumer brand, Brian thrives when he is digging into customer behavior, understanding their mindset, and translating those insights into actionable strategies. He has held Product Manager roles at TripAdvisor, Percolate, and Bungalow Living. His marketing clients have included Chase Freedom, Lunchables, Maserati, Prevacid24hr, Excedrin, and Theraflu.

Brian holds an A.B. in Visual and Environmental Studies from Harvard and a MBA from The Wharton School of Business at the University of Pennsylvania.